Paris’s guerrilla shops are not the first collaboration between Christian Louboutin and Mandarin Oriental Hotel. In October 2017, Mandarin Oriental Hotel stated that Mandarin Oriental Hotel Tokyo would be the first hotel to reach a partnership with Christian Louboutin to provide branded nail polish and four luxury nail art manicure services.
As early as May 2017, Christian Louboutin announced that it had entered into a partnership with the New York nail salon Tenoverten to provide title services and a full range of nail polish in the latter’s stores.
Following the announcement of the cross-border beauty makeup industry in the summer of 2014, Christian Louboutin’s beauty business has been “out of control” after the launch of its first “high price” nail polish. Prior to this, the brand has launched lipsticks, photo filters, and apps. Products such as perfumes and eye make-ups also tested offline stores, such as the beauty boutiques opened in March 2015.